So you want to increase sales in your small business? How are you going to do it, though? Today there is a lot of competition out there and you’ll need to do something special if you want your company to stand out from the rest. Don’t worry, there are still plenty of digital marketing options for your business. You could pay for ads or publish an eBook, but both methods require a lot of work with no guarantee of success. Or maybe you’ve heard about SEO and how it can improve your company’s visibility online. You’re not alone — this marketing method is by far the most widely used online. But unless you already have some experience under your belt, it can be difficult to succeed with SEO and achieve a high ranking on search engines like Google.