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domain name Web development

Choosing right domain name and What makes a good domain name?

Choosing the right domain name is the first step to building a successful site or brand. The right name can help you stand out from your competitors, communicate your message more effectively, and make it easier for people to find and remember your brand.

In this post we’ll cover everything you need to know about choosing a domain name that’s going to help you attract new customers and grow your business. So sit back and enjoy!

What makes a good domain name?

A domain name is a critical part of your online presence. It’s your website’s address and a way for people to find you on the internet. Your domain name should be easy to remember, relevant to the business or brand that you are trying to promote and different enough from competitors so that it doesn’t get lost in search engine results pages (SERPs).

If your domain name has one of these issues, you need help from an experienced company like [company].

1. Keep it short and simple

Your domain name should be short and simple. Aim for one or two words, if possible. This will make it easy to remember, and it’s easier to read than a long string of letters or numbers. You should avoid using hyphens (the word “happy-handyman” would not be a good choice) but you can use dashes (like in the word “happy-handyman”).

You also don’t want to include any numbers or special characters in your domain name unless you have a specific reason for doing so — for example, if you’re offering software for sale online, then including something like “software” in your name could be useful because people searching for “software” would see your website immediately when they search instead of having to scroll through pages and pages of results on Google first before finding what they’re looking for!

2. Easy to spell

Here are some tips to help you choose a domain name that’s easy to spell:

  • Don’t use abbreviations. An abbreviation may be fine for your business name, but it doesn’t work when it comes to the domain name. If you have a domain name with an abbreviation in it, people will have trouble remembering what the word is and how to spell it. You want people to find your site easily when they type in the URL, so make sure they can remember what letters go where—and don’t use an abbreviation!
  • Don’t add hyphens or numbers. Some companies will add a hyphen (-) or number (#) between two words in their company names as a way of separating them into different sections of their brand identity—for example: “Google” vs “YouTube.” However, this isn’t possible with domains because each TLD (top level domain) has its own structure rules that make all domains unique from one another; therefore adding hyphens or numbers within one would not allow us here at GoDaddy® enough flexibility for registration purposes. Instead try using something like “@” sign instead which we do allow!
  • Don’t include punctuation marks (except apostrophes). Your site should be easy enough for anyone without any special training who wants access through search engines like Google® Search Results Pages (SERPs), Bing®, DuckDuckGo®, etc., so avoid using punctuation marks unless absolutely necessary–for example if there isn’t room left over after removing everything else!”

3. Use keywords

You should use keywords that are relevant to your business, the services you offer, your target audience and market.

Your domain name should be able to incorporate:

  • Keywords (a word or phrase that describes what your site is about)
  • The name of your brand/company
  • The city where it’s based in

4. Avoid numbers and hyphens

Avoid using hyphens and numbers in your domain name. Domain names with hyphens are not allowed in some TLDs, so it’s best to avoid them altogether. Also, since the average human being is pretty bad at remembering things that contain numbers, it’s a good idea to avoid those as well.

5. Be memorable

  • Keep it short and easy to spell. If people can’t remember your domain name, they won’t be able to find you.
  • Avoid hyphens, numbers, and other characters that are difficult to remember. Even if people know what a hyphen or number means when they see it, the chances of someone coming across your website by accident are low unless there’s an obvious connection between those terms and your business (like “www.exemplarybarbershopandsalon”)
  • Make it unique! You don’t want people mistaking you for another business with a similar name elsewhere online.

6. Consider your top-level domain (TLD)

As you’re building your site and making sure the content is in order, it’s important to consider the top-level domain (TLD) of your URL. A TLD is the last part of a web address, like .com or .edu. The most common TLDs are .com and .net, but there are many others like .info or even one that ends with a country code (like in Germany).

When choosing a TLD for your business name or product, make sure that it represents who you are and what you do. For example: if I were selling baby clothing online, I might want my company name to be something like “babyclothesonline” instead of just “babyclothes.” This way I’m able to communicate exactly what products my store offers without confusing potential customers by using too generic a term like “kids clothes” which could lead them astray when looking for age-appropriate wear!

7. Research it (in the real world)

The first thing you need to do is check if the domain name is available. This means checking if a website with the same name exists, and if it’s already being used by someone else.

To do this, you can use any of the many online tools that are available for this purpose (like Domain Tools). You can also try Googling your desired domain name and see what comes up.

In addition to making sure that no one else has registered or purchased your desired domain name, it’s also important that you check whether or not it’s possible for you to register this specific TLD (top-level domain). For example, some TLDs are reserved for governmental agencies and/or organizations only—so even though this particular word might be available on other top-level domains like .com/.net/.org etc., it may not be possible for anyone except those entities listed above to register those names using certain top-level domains such as .gov/.mil etc..

8. Protect your brand

The process of registering a domain name is straightforward, but there are some things to keep in mind. You need to register your domain name with a registrar or domain name registration provider, which will also provide you with proxy services for the company you want to protect. The cost of registering your patent may vary from $150-$1,500 depending on where you live and the length of time it takes for the application process.

However, if you have any questions or concerns about trademarking your business name or brand, we recommend consulting with an attorney first before moving forward with registration efforts so as not to waste money on unnecessary fees or paperwork requirements that could otherwise be avoided through professional advice from experts in this field such as ourselves here at [Company Name].

Conclusion

We hope that our tips and advice have helped you find the best name for your website. Just remember, it’s not about getting something perfect on the first try—it’s about finding something that works for you now and will continue to grow with your brand as time goes on!

Categories
Web development

Designing a successful website requires both creativity and data.

The first thing you see when visiting a website is its design. Your UX and UI should reflect the personality of your brand and help visitors navigate through your site. Here are six steps for designing a successful website:

Designing a successful website requires both creativity and data.

Designing a successful website requires both creativity and data. There is no one-size-fits-all approach to design, so it’s important that you take the time to consider all aspects of your site before deciding on a final design. While aesthetics are an important part of web design, they shouldn’t be the only factor in your decision making process.

The steps listed below will help you think through the various parts of your site and determine what needs improvement so that you can create an engaging user experience for visitors:

Integrate social media into your website.

Social media is a great way to reach an audience. It’s also a great way to build trust with your audience and it can be used to provide additional information on products and services, or promote your website.

Use these six steps to create a functional, well-designed website

As you work through this guide, be mindful of the fact that designing a website is a creative process. It requires original thinking and problem solving. At the same time, it’s also a data-driven process. You’ll use analytics to determine how people are actually using your site—and adjust accordingly.

Finally, keep in mind that user experience is king when it comes to creating websites. If people can’t navigate easily or find information they want on your website (or if they don’t want to return), then you’ve failed as a designer! To ensure success for your clients’ websites, make sure their goals align with yours before beginning work together.

Conclusion

We hope that this brief tutorial has helped you to understand the importance of creating a website that works for you. Websites can be very difficult to create, especially if they are your first foray into the world of coding. But don’t worry! We believe that with the right tools and resources, anyone can design their own site in no time at all. Remember that the best place to start is by figuring out what kind of content will go on your website—and then taking these six steps in order!

Categories
SMM marketing social media

The best way to implement a successful social media marketing strategy is to establish clear goals and understand who you’re talking to.

Introduction

It’s no secret that social media has quickly become one of the most powerful marketing tools available to businesses today. Social media platforms allow companies to reach customers in new ways and engage them on a personal level. This article will help you understand what social media marketing is, how it differs from traditional marketing, and how you can plan your own successful social media campaign!

What is social media marketing?

Social media marketing is the use of social media platforms and websites to promote a product or service. It’s an effective way to reach potential customers, build your audience, and drive sales.

Social media marketing has become increasingly important for businesses that want to be successful in today’s digital world. Social networks allow you to connect with people from all over the world, so it’s not just about promoting your business locally anymore—you can do that on Facebook! The more followers (or friends) you have on Facebook, Twitter, Instagram etc., the more exposure your content gets which equals more brand awareness and leads for your business.

Set goals

  • Define your goals.
  • Make sure they’re realistic and measurable.
  • Make sure they’re attainable within the time frame you’ve allotted yourself.

Who are you talking to?

Social media is about talking with people, so before you start talking, it’s important to know who you are talking to. Your audience is the group of people most likely to be interested in what you have to say.

Your target market is the group of people most likely to be interested in your product or service. This may overlap with your audience somewhat (if everyone on earth has an interest in buying something from someone), but generally speaking, there will be some groups who are more likely than others.

This could be a certain age range (18-25), income level (middle class), gender (women), geographic location (New York) or any other number of factors that help define how they spend their time online and what they’re looking for when they go online.

What are you going to say?

Your social media content should be consistent. If you’re posting to Twitter, Instagram, and Facebook every hour on the hour, that’s going to be too much information for people—and they might not take you seriously when they do check your account. You want to make sure that whatever works best for your audience is what’s being posted.

You also need to give some thought as to what kind of voice and tone belongs in your social media strategy. This will depend largely on who your target audience is and why they would follow or like/follow you in the first place (if they did). But it can also come down to individual preference: Do you want a more casual approach? Or perhaps something more formal?

Keep in mind that if there are multiple people working at a company — whether it’s one big corporation with many locations or several smaller ones under one umbrella organization — then there might be different ways of speaking depending upon who’s reading the posts.”

Plan your attack

Now, it’s time to put your knowledge to the test. As you probably know, getting started with social media marketing can be overwhelming. That’s why we’ve created a comprehensive guide filled with the best information on how to succeed in this field.

In this section, we’ll discuss how to create a social media marketing strategy and plan your attack. You’ll learn what elements are needed in a successful plan and how they relate to one another.

Here are some of the topics we’ll cover:

  • Defining goals and objectives
  • Identifying target audiences
  • Creating content calendars

How do you want to measure success?

After you’ve decided on your goals and set up a plan of attack, it’s time to measure your results. As with everything else in the world of social media marketing, there isn’t a one-size-fits all solution here—you’ll need to define what success means for you and make sure that the metrics you choose will allow you to reach those goals.

Social media analytics sites like [Social Report](https://www.socialreport.com/) can help provide data on how your social media accounts are performing. This includes things like post frequency, audience engagement (how much interaction is taking place between accounts), follower growth and more. All of this information can help show whether or not your efforts are working towards your goals—and whether or not adjustments need to be made along the way.

One thing that many marketers struggle with when defining their success metrics is ROI (or Return On Investment). This refers specifically to how much money has been spent on marketing materials versus how much revenue was generated from those materials as a result; if an ad campaign cost $10 but only generated $5 worth of sales afterward, then its ROI would be negative ($5/$10 = -50%).

The best way to implement a successful social media marketing strategy is to establish clear goals and understand who you’re talking to.

To get the most out of your social media marketing efforts, you need to be clear about what it is you’re trying to achieve. You also need to know who you’re talking to. For example:

Talking points:

  • identify your target audience
  • know what you want to say
  • plan your attack
  • how to measure success

Conclusion

Social media marketing can seem daunting at first, but it’s really not that complicated. All you need to do is identify your goals and who you want to reach with your campaign. Once these two things are clear, you can create a plan that fits within those parameters and move forward on making it happen!

Categories
Web development

How to solve website slow problems Your website should load in less than three seconds

Introduction

Your website is slow. You know it, and your visitors know it. It doesn’t matter if you’re a small business or large corporation. Whether you’re a blogger, a small business owner, or an enterprise-scale organization—your website needs to load quickly on mobile devices and desktops alike. The faster your site loads, the better user experience you’ll provide your visitors and the more likely they are to come back for more.

In this article we’ll cover some strategies for speeding up your site’s performance so that it loads quickly regardless of device or connection speed.

Use a lightweight theme or framework.

  • Use a lightweight theme or framework.

If you’re running an older version of WordPress, it’s possible that your site is being slowed down by heavy themes and frameworks. Heavy themes and frameworks can bog down sites because they include scripts (also known as PHP) that are constantly running in the background and using resources on your server. They also have large database tables that contain information about each component of the theme or framework, which means more time is needed for your database to process requests for data from these tables when loading pages on your site.

To avoid this problem, look for a lightweight theme or framework when shopping around in the WordPress repository, such as:

Optimize images.

Don’t forget that images are also part of your website’s content. To make sure you’re optimizing them properly, here are some guidelines to follow:

  • Use the right image format. JPEGs are smaller than PNGs, which in turn are smaller than GIFs. But don’t just use the smallest format available; keep in mind that JPEG compression makes it harder for people to see what’s on an image, while PNG files can have lossy (meaning they lose quality) or lossless compression.
  • Choose a file size appropriate for your site and audience. This will depend on whether or not you’re selling products/services online, but generally speaking larger sites need larger images—if they don’t load quickly enough on mobile devices then users will abandon them immediately!
  • Optimize images with appropriate compression and resolution levels based on their purpose and context within your layout design scheme

Optimize and minify CSS, JavaScript, and HTML.

Optimize and minify CSS, JavaScript, and HTML.

In order to optimize your web pages for speed, it is recommended that you minify CSS, JavaScript, and HTML using a tool such as Google’s Web Page Test or YSlow. Minification is the process of removing all unnecessary data from files such as comments and whitespace so that they are smaller in size. When you combine multiple files into one bundle with tools like Gulp or Webpack (JavaScript), you should also minify them to decrease file sizes further.

Remove unnecessary plugins.

The next thing you can do is to remove unnecessary plugins. If you’re running a WordPress site and are trying to reduce the load time of your website, then it’s a good idea to use only necessary plugins. If you aren’t sure if you need the plugin or not, ask your developer first before installing it. The reason for this is because most of these plugins come with additional code which makes them heavy on load time and bandwidth usage as well as increase security risks such as cross-site scripting attacks or brute force attacks because they have access to sensitive information such as user session tokens

Minimize redirects.

Redirects are a bad thing. You can use them, but don’t overuse them or use too many redirects on your website. Redirects can slow down your website and confuse search engines, visitors and even Google’s crawler which gets confused by them.

Redirects can also be used to hide spammy links, so that when someone clicks on one of those links they are taken somewhere else instead of being sent to a page full of ads for Viagra or Cialis (and other prescription medication).

Remove render-blocking JavaScript

Remove render-blocking JavaScript from the above the fold content

One of the most common causes of websites being slow is render-blocking JavaScript, which stops your page from rendering until it has downloaded and executed. The simplest way to fix this problem is to move all nonessential JavaScript files into a separate file that you load asynchronously via . In addition to moving nonessential JavaScript into a separate file, you should also make sure that you’re not loading scripts in an inefficient order (including them in or <!– script tags).

Using asynchronous CSS & image loading techniques

Another common cause of slowness is images taking too long to load because they’re being loaded synchronously along with everything else; this can be solved by using asynchronous CSS and image loading techniques, such as using CSS sprites where possible and setting image sizes correctly so they don’t need huge amounts of data transferred at once when loaded for the first time (e.g., set images’ initial widths equal to their natural widths).

Your website should load in less than three seconds

If you’re noticing that your website is loading slowly, there are several things you can do to improve the speed of your site. These include:

  • Use a lightweight theme or framework.
  • Optimize images.
  • Optimize and minify CSS, JavaScript, and HTML.
  • Remove unnecessary plugins (like comment forms).

If these tips don’t help improve the performance of your website, consider other factors such as server location and hosting provider. If you need assistance in finding a new hosting provider or making any other changes to improve the performance of your WordPress site I recommend reaching out to WP Engine or Elightx who offer 24/7 support via live chat or phone call so they won’t miss anything important!

Conclusion

The bottom line is this: If your website is slow, you can fix it. It may take some time and effort, but the rewards are worth it. Your viewers will thank you for the faster loading times and will be more likely to return again and again.

Categories
digital marketing SEO

Rank Your UAE Business In Google Search

Rank Your UAE Business In Google Search

Nowadays Google is becoming more user friendly and it is responding faster. It has improved its ranking system for keyword searches. Now Google will recognize the keywords you used with your content and send the visitors or clients to your site in a very short time possible. Now it will be easy to manage your business online. You don’t have to spend a single penny on digital marketing but you can use our seo services and get the best out of it. We are providing the latest information about SEO which is going to help you rank your business in google search seo.

We have a team of Professional SEO Experts, who are Serving UAE since 2008. They are the Most Experienced in UAE and Ready to Rank Your Website in Google First Page. We can Rank Your UAE Business, Resort or Hotel in Google Search Seo or Social Media Listing.

We have professional strategies that will help you to rank your business in google search seo and their are lots of on line search engine, who can rank your business in google very fast in different country around the world.

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Mobile Apps

Elightx Offers Affordable Mobile Apps Development Solutions

Elightx Offers Affordable Mobile Apps Development Solutions

We are passionate about our clients who have their own business and we like to treat them as our partners. We understand the importance of client’s satisfaction. Due to these reasons, we encourage our client’s to constantly monitor the work being done, so they’re always updated on time and money spent and we make sure that we are available to answer any questions or offer new suggestions so that they can feel confident in their overall decision.

Elightx team is creative developer of mobile apps. If you want to make your business global, then it is must strategy for you to develop your own app. Apps are revolutionizing the way that people interact with their smartphones, and even though many businesses are just now getting involved with app development (or becoming as a result of new popularity) the real value in mobile apps comes from constant innovation and development.

Categories
digital marketing PPC management SEO social media

Increase sales in your small business? How are you going to do it, though?

So you want to increase sales in your small business? How are you going to do it, though? Today there is a lot of competition out there and you’ll need to do something special if you want your company to stand out from the rest. Don’t worry, there are still plenty of digital marketing options for your business. You could pay for ads or publish an eBook, but both methods require a lot of work with no guarantee of success. Or maybe you’ve heard about SEO and how it can improve your company’s visibility online. You’re not alone — this marketing method is by far the most widely used online. But unless you already have some experience under your belt, it can be difficult to succeed with SEO and achieve a high ranking on search engines like Google.

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